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RESUME

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Professional ​
Profile

With over 15 years of experience in commercial production, I am a seasoned producer who is proactive, self-motivated, and dedicated to achieving outstanding results. I excel at managing deadlines, overseeing budgets, and spearheading communication efforts to ensure seamless productions, even in high-pressure scenarios. My abilities in multitasking, problem-solving, and foreseeing potential challenges allow me to maintain the highest standards of quality.

Professional
Experience​
Line Producer
Independent Contractor

​2017 - 2022, 2024 - Present

  • Lead the execution of marketing assets, including EPKs, social media, key art, OOH, and gallery photo shoots.

  • Manage complex production timelines, budgets, and resources to ensure successful delivery of multi-platform campaigns.

  • Coordinated timelines and approval workflows for campaign rollouts, aligning priorities across post-production and social departments.

  • Negotiated and managed vendor relationships, overseeing production to client brand guidelines.

  • Supervised hiring, onboarding, payroll, and performance of freelance talent and crew, including union and SAG compliance.

  • Reviewed and approved POs, petty cash, and final reconciliations in compliance with AICP and client audit standards.

  • Liaised directly with senior clients (including C-suite at Coca-Cola and EVP at Lowe’s) and collaborated cross-functionally with legal, talent, clearance, and finance.

  • Successfully reconciled budgets, executed Statements of Work (SOWs), reviewed invoices, and delivered projects on tight timelines without any incident reports.

Senior Line Producer
Test Tube Productions

​2022 - 2024

  • Coordinated content localization efforts and mentored local creative teams to ensure market-specific adaptions met brand quality.

  • Collaborated with the Director to create bids that reflect the creative concepts.

  • Developed comprehensive production calendars to synchronize with client and creative schedules.

  • Managed all expense reconciliations, including petty cash, purchase orders, and invoices.

  • Negotiated vendor rates, achieving savings of up to 30%.

  • Supervised AICP budgets and cost projections, ranging from $50K to over $750K.

  • Obtained all necessary talent and location releases, ensuring adherence to usage rights.

  • Provided regular production updates and risk mitigation plans to senior stakeholders, ensuring all teams were informed of delivery status.

  • Managed the entire production process from pre-production through principal wrap, including vendor onboarding, COI collection, and compliance monitoring.

  • Oversaw crew onboarding, managed payroll submissions, and ensured SAG/talent compliance for each shoot.

  • Acted as the client liaison across various departments—legal, unions, marketing, development, and post-production—to uphold both creative and fiscal integrity.

  • Developed and implemented production best practices to streamline project communication and improve efficiency.

Video Producer
CreativeDrive

​2019 - 2020

 

  • Efficiently managed daily production operations, ensuring a smooth project flow.

  • Maintained ongoing communication with clients throughout the project lifecycle to address concerns and guarantee satisfaction.

  • Provided regular progress updates to stakeholders and leadership, fostering transparency and alignment.

  • Created a calm and safe environment on set, particularly during shoots with baby talent, prioritizing their comfort and well-being.

  • Successfully oversaw multiple low-budget projects with a built-in 40–50% margin, achieving margins of over 30% for new RFPs.

  • Led strategic project kick-offs, developed meeting agendas, and facilitated team discussions.

  • Addressed creative differences by suggesting cost-effective alternatives without compromising quality.

  • Employed strong negotiation skills to secure top-notch crew and vendors.

  • Carefully monitored project costs to ensure adherence to the budget.

Production Manager
Independent Contractor

​2013 - 2017

  • Oversaw production budgets between $30K and $800K+, consistently surpassing client expectations.

  • Negotiated vendor and crew rates, achieving savings of up to 10% on overall production costs.

  • Reviewed call sheets to ensure accuracy and completeness, facilitating smooth daily operations and effective communication among all departments.

  • Established and nurtured strong relationships with vendors and crew to create a collaborative and efficient work environment.

  • Developed and distributed pre-production decks, ensuring the timely submission of vendor paperwork, including COIs, authorization forms, and rental agreements.

  • Created and submitted production paperwork including COIs, permits, call sheets, SOWs, talent releases, and usage agreements.

  • Processed both union and nonunion payroll in accordance with industry standards.

  • Played a key role in the diverse Brawny campaign, collaborating closely with female leadership and talent.

  • Thrived under pressure by responding promptly to tight deadlines and schedule changes.

  • Drafted talent releases and coordinated directly with talent agencies, successfully managing an SC Lottery shoot featuring farm animals in a challenging rural location.

  • Quickly adapted to weather delays, including a citywide snowstorm that affected a Delta campaign.

Production Coordinator

Independent Contractor

​2009 - 2013

  • Offered extensive support to the Production Manager in all facets of production

  • Worked closely with the Assistant Director to streamline data entry for call sheets and schedules

  • Prepared and sent out certificates of insurance to vendors while completing credit card authorization forms

  • Managed the distribution of petty cash envelopes and efficiently assigned tasks to office staff and production assistants

  • Excelled in high-pressure environments, successfully meeting tight deadlines and executing projects flawlessly with minimal preparation time

Production Assistant

Independent Contractor

​2006 - 2009

Skills
Interpersonal
  • Strong Written and Verbal Communication

  • Proactive Decision Making

  • Conflict Resolution

  • Problem-Solving

  • Client Relations

  • Vendor Negotiation

  • Talent & Crew Booking

  • Proactive Budgetary Goals

  • Active Listener

  • Resourceful

  • High Emotional IQ

Technical
  • Budget Management

  • Cost Reconciliation

  • Marketing & Advertising

  • Creative & Production Management

  • Google Docs, Microsoft, Asana

  • Scheduling & Logistics

  • Concur, Webvantage

  • Hotbudget & AICP Cost Tracking

  • Efficient Time Management

Associated Brands

I am passionate about helping clients achieve their goals by bringing their visions to life and consistently aim to exceed expectations, whether in major production efforts or smaller-scale projects.

 

Successful campaigns:

  • The Coralisle Group

  • Frontdoor

  • Five Guys

  • theCut

  • NFL Films

  • Coca-Cola

  • Zaxby’s (Super Bowl spot)

  • SC Lottery

  • GA Lottery

  • Brawny

  • Delta

  • Ford

  • and many more!

Awards

Grady Health “Atlanta Born Now Raised” :30 Commercial

2024 American Advertising Award Silver “Professional” Winner | Single Spot

 

CG Insurance | :30 Commercial

2024 American Advertising Award Gold “Professional” Winner | Campaign

Education
University of Nebraska - Kearney

​2018 - 2023

B.S. Organizational & Relational Communication

Phi Eta Sigma - Honors Society member

Lambda Pi Eta - Communication Honors Society member

 

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